I’m a product designer with over 10 years of experience, a passion for craft, and a drive to create meaningful, positive impact. My work is grounded in user-centered thinking and a strong belief that great products come from great collaboration.
Some things I’m good at
Product strategy, Product discovery, Rapid prototyping and testing, Coaching and mentoring junior and senior designers, Cross functional collaboration, Communicating ideas and creating alignment, Design craft, Creating and pushing for high design standards, Design systems, and more.
Contact
See my latest ProjectsBabbel / 2023-2025
AI Conversation Partner for language learners
Product strategy / Product discovery / Stakeholder workshops / User Research / Product delivery
Leading conversations in a new language is the main goal for most of our learners. The AI Conversation feature helps them practice speaking in a safe, adaptive environment by guiding natural interactions, building confidence, and supporting their progress.
Babbel / 2022-2023
Vocabulary Review:
a system to remember
Product strategy / Product discovery / Stakeholder workshops / User Research / Product delivery
Review is a key Babbel feature that helps learners retain vocabulary using a spaced repetition algorithm. It resurfaces words at the right time and is one of the main drivers of engagement, habit-building, and learning success.
Boon / 2025
Boon: building a platform for doing good
Design consulting / Desing direction / User Interface / Mentoring and coaching / Crits and collaborative sessions
Boon is an early-stage, bootstrapped startup focused on helping companies and individuals build communities around charitable giving. Their goal is to support smaller charities that often don’t receive widespread attention.
Wooden Churches Association / 2022-2023
Documenting the Wooden Churches of Romania
Product strategy / Product discovery / Stakeholder workshops / User Research / Product delivery
Romania’s wooden churches face rapid deterioration, but without structured data, preservation can’t be prioritized. We supported the team of architects who initiated the project in securing funding from the Romanian Cultural Fund, then built a platform to enable field documentation, making data easy to collect, navigate, and use to prioritize intervention.
More Babbel Design case studies on Medium
The product design perspective on the cross-platform implementation of the Babbel rebranding.
Creating dark mode: going from a “small” bottom-up design initiative to a company-wide goal
The story behind building Babbel's scripted conversation trainer.
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